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After you decide to sell the apartment and put it on the market, you start dreaming of the  best  possible  purchase proposal  , right? When it arrives, you need to  know what to evaluate  . Here's the theme of this blog post!

WHAT IS A PROPERTY PURCHASE PROPOSAL?

The property purchase proposal is a  document delivered to the owner by the potential buyer  . It signals the price that the interested party is willing to pay and under what conditions (for example: what is the amount of the entry, an exchange of properties is proposed , on what date could he pay, etc.)

This is not a legal instrument  , such as a purchase and sale contract that legally compromises both parties - this document only comes after the acceptance of the property purchase proposal. 

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If the seller agrees with the proposal, however, both parties can choose to sign it and authenticate it to make the deal official. In this way, complications and misunderstandings are avoided later on.  

There are  3 possible responses to a property purchase proposal:

• Accepted: value and conditions are accepted as is
• Counterproposal: the seller negotiates the change of terms to close the deal
• Refusal: the seller does not accept value and conditions, nor does he have an interest in continuing negotiations

WHAT DOES THE LETTER OF PROPOSAL FOR THE PURCHASE OF PROPERTY CONTAIN?

It is important that the property purchase proposal is clear, concise and contains this essential information:

1. Name, ID, CPF and personal contacts of the potential buyer
2. Seller's name, ID, CPF and personal contacts
3. Address, footage and other specifications of the property in question
4. Information about the realtor and / or real estate agent involved (when applicable)
5. Amount that the potential buyer is willing to pay
6. Payment conditions 
7. Proposal date 
8. Signature of potential buyer

6 CHARACTERISTICS OF A GOOD PROPERTY PURCHASE PROPOSAL

1. TRADING IS RECORDED

In the case of a proposal to buy and sell real estate, it is better not to stick to verbal agreements . Prefer to receive the property purchase proposal by email and answer it electronically as well, to have a documentary trail. Every time the proposal is changed, remember to ask for a new version of the document.

2. THE AMOUNT IS CLOSE TO WHAT YOU REQUESTED

In Brazil, negotiation is common . That is, even if the value is not exactly the one you asked for, it is worth evaluating it with a cool head . We are all used to asking for a discount - including a proposal to buy a property. It is important to keep this in mind to understand whether or not there is room for any discount.

“ Understanding the reason for the sale helps a lot to evaluate the price margin and how to evaluate purchase proposals in a balanced way between rational and emotional”, explains Breno Nascimento, from the Loft acquisitions team.

An example: a couple who is selling a property to move has a set of expectations regarding the price (since it will be used for the purchase of the next property), while an investor who has stopped renting the property and is paying for it fixed costs (such as property tax and condominium) have another. 

To make things work faster, remember to align your price with the reality of the market. In the country, order values ​​can be up to 40% above those actually traded, which creates frustration and slowness in the sales process. 

"There is no certain and unique value for a property, but a value that the market is willing to pay", summarizes Breno. 

Speaking of which: Loft offers a free real estate pricing simulator in São Paulo and Rio de Janeiro, accessible here !

3. THE PAYMENT TERMS ARE CLEAR

The document must contain the amount to be given as an entry ( in cash ) and how the rest will be paid (usually via real estate financing ). 

It is possible that the interested party may propose other types of payment as well, such as a suggestion for exchanging real estate , a modality that is gaining popularity in Brazil (and that Loft employs!).  

4. PROPERTY DELIVERY REQUIREMENTS ARE FEASIBLE

If the seller accepts the property purchase proposal, he will have to leave it at some point. The proposal may include a specific date or ask that certain aspects of the house be maintained, renovated or removed before sale. 

“Most people, when buying a ready-made property, end up making some interventions and, if the property is older, they should make deeper interventions in the structure. Perhaps the buyer is taking this into account ”, points out Breno.

5. THE POTENTIAL BUYER OF THE PROPERTY HAS A GOOD TRACK RECORD

The seller has the right to know to whom he is selling his property and can ask for his certificate of discharge from federal taxes and other negative certificates. If the name is clear, great. Otherwise, you must take this into account as well.

6. IN CASE OF ACCEPTANCE, A FORMAL CONTRACT IS MADE

In the most legally relevant part of the process, the property purchase and sale proposal becomes a purchase and sale contract , which will eventually be included in that unit's public deed - effectively transferring ownership from one person to another. 

The ideal is to have the help of professionals in the field to ensure that nothing goes unnoticed, since prevention is better than cure.

"It may be that you refuse other proposals and follow up with a buyer who had a higher offer, but it is not uncommon to have documentary, financial problems or even a withdrawal", says Breno. " Make sure the buyer signs a purchase and sale contract and you receive a down payment of at least 10% to guarantee the deal."

Also read: How to sell an apartment fast: learn how to optimize this process

WANT TO SELL YOUR PROPERTY WITHOUT A HEADACHE? UNDERSTAND HOW LOFT CAN HELP!

Whoever sells their apartment to Loft (which pays in cash) or through the Loft platform (which has over 1 million visitors per month) can count on all its services, which include legal, sales, financial assistance and more . 

It is a way to uncomplicate this very important moment in your life, relieving stress and juggling, and making it more pleasant and safe for all parties involved. 

And you don't have to worry about bureaucratic aspects. Loft's team of specialized lawyers takes care of everything (including trips to the registry office!), Ensuring safety and protection for the seller, buyer and broker.

Getting started with your sales process is fast and online. Click here to learn more!

LOFT'S DIFFERENTIALS

Loft uses artificial intelligence technology and real transaction data on its real estate buying and selling platform , which results in more accurate sales values ​​and faster transactions .

"If the sale value is much higher [than practiced by the market], the sale time will be very high, there will be few or no proposals, and the frustration will be certain", says Breno. " Loft 's proposals are based on transactions carried out in registration, taking into account the transactions, the real estate scenario of a given region, which properties are really comparable and which variables influence pricing."

In addition, the digital nature of the business helps to sell properties even in moments of little contact, such as in the coronavirus pandemic, which strongly impacted this sector and potentially transformed it definitively. 

"The experience of the Loft platform - with floor plans, complete information, virtual tour - allows seller and buyer to interact in an increasingly fluid way, without having to make physical visits ", continues Breno. 

“The buyer's filter is increasingly assertive, ensuring efficiency for both sides. The buyer makes a proposal only for what really matters and the seller receives increasingly hot offers . ”

Even in the midst of quarantine and social distancing protocols, with the consequent drop in visits in person, at Loft, the proposals and sales increased .